Sevana Shopping Cart Analyzer is a perfect tool for the so called Market Basket Analysis. The analysis itself is one of the most common and useful ways for marketing analysis.
The Shopping Cart Analyzer helps you to analyze and determine what products customers purchase together. The name comes from grocery shopping, when customers collect all their purchases in a shopping cart. To learn which products are most likely purchased together is a very powerful knowledge helping retailers or any other company increasing their sales. A grocery shop uses this information to place products frequently sold together into the same area, or make an extra offers at cashier desk. An Internet online merchant uses this analysis to verify catalog and order forms layout. Direct marketers use the Shopping Cart Analyzer for customer relationship management and find new products to offer their prior customers. See also: classification, retention, customer, e-commerce, textmining, kdnuggets, KDD, CRM, warehousing, data, marketing, database, discovery, knowledge, contact, mining, web, analysis, basket, market, mining, text, datamining, mining, analysis, data
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